Broad outlook on the development and application of new technologies in the preservation, growth and strengthening of commercial relations between Brazil and Arab Countries.
Ambassador Osmar Chohfi – President of the Arab Brazilian Chamber of Commerce
Mr. Sameer Abdulla Nass –Vice president of Union of Arab Chamber, President of Bahrain Chamber of Commerce and Industry
Ambassador Augusto Pestana – President of Apex-Brazil
Youssef Hassan Khalawi – Secretário Geral da Câmara Islâmica de Comércio, Indústria e Agricultura
Ambassador Ibrahim Alzeben – Ambassador of the State of Palestine and Dean of the Council of Arab Ambassadors in Brazil
Ambassador Carlos França – Minister of External Relations of Brazil (vídeo)
Mr. Ryad Mezzour – Minister of Commerce and Industry of Morocco (vídeo)
Mr. Admiral Flávio Rocha – Special Secretary for Strategic Affairs of the Presidency of the Republic of Brazil
Mr. Youssef Hassan Khalawi – General Secretary at Agriculture and Industry Islamic Chamber
Mr. Marcos Montes – Minister of Agriculture, Livestock and Supply of Brazil (vídeo)
Mrs. Mariam Mohammed Almheiri – Minister of Climate Change and Environment in the United Arab Emirates (vídeo)
Mrs. Nevine Gamea – Minister of Commerce and Industry of Egypt (vídeo)
Mr. Hossam Zaki – General-Assistant Secretary of the Arab League
Mr. Khalid Al-Esseily – Minister of National Economy of the State of Palestine (online participation)
Mr. Jair Bolsonaro – President of the Federative Republic of Brasil (vídeo)
Moderator: Mrs. Fernanda Baltazar – Director of the Foreign Relations at Arab Brazilian Chamber of Commerce
Mr. Caio Esteves – Specialist in Place Branding and Placemaking Managing Shareholder at Bloom Consulting (online participation)
Shareholder at Bloom Consulting (online participation)
Mrs. Anna Flávia Ribeiro – Philosopher, researcher of contemporary themes and transdisciplinary knowledge consultant for the market and companies. Founder of Scale Your Mind and the Polymath Tribe
Mr. Paulo Guedes – Minister of Economy of Brazil (online participation)
Moderator: Mr. Ing. Mouddar Khouja – Secretary General at Austro-Arab Chamber of Commerce
Mr. Na’el Raja Al Kabariti – President of the Chamber of Commerce in Jordan
Mr. Redha Juma Al Saleh – President of the Oman Chamber of Commerce and Industry
Mr. Sameer Abdulla Nass – Vice-President of the Union of the Arab Chamber, President of the Chamber of Commerce and Industry in Bahrain
Mr. Khaled Hanafy – Secretary General of the Union of Arab Chambers
Silvio Nascimento – President of Embratur
In 2021 we were in a global scenario marked by the recovery of the COVID-19 pandemic, but huge impacts can still be realized, especially in logistics. The Ukraine-Russia war is responsible for meaningful changes in the economic situation and international commerce. On the other hand, the Arab countries are promoting large events, such as Expo 2020, COP 27 & 28 and the World Cup in Qatar.
In the first panel of the Economic Forum Brazil & Arab Countries, economists, both Arab and Brazilian businessmen will discuss about remarkable moments of the international scenario and their impacts on their businesses.
Moderator: Mrs. Carolina Larriera – Co-founder of Sérgio Vieira de Mello Center
Ambassador Rubens Barbosa – President of IRICE (online participation)
Mr. Alberto Pfeifer – Executive Coordinator of the Strategic Analysis Group, USP
Mr. Youssef Cherif – Director of Columbia Global Centers | Tunis
Mr. Omar Al-Ubaydli – Director of Research at Bahrain Center for Strategic International and Energy Studies (DERASAT) (online participation)
Mr. Marcos Troyjo – President of the New Development Bank
Mr. Rafael Cervone – President of the Industry Center in São Paulo (CIESP) and 1st Vice-President of the Federation of Industry in São Paulo (FIESP)
Moderator: Mr. David Hamod – President of the Arab-USA Chamber of Commerce
Mr. Belabrik Salah Eddine – General-Secretary of the Ministry of industry of Algeria
Mr. Lucas Fiuza – Business Director at Apex-Brazil
The global value chain has modified the means of production and exchange, and it promoted commerce liberalization. The current scenario shows profound changes which have impacted businesses globally.
International trade has become more complex and unpredictable. With the change of costs and risks in global operation, companies need to decide how to be more competitive and where to set up. Disruption in international commerce places reshoring into question, and new opportunities for investments and the diversification of the foreign trade between Brazil and the Arab countries are opened.
Entities like governments and chambers of commerce have the key role on this scenario, aiming to offer the necessary support for companies and strengthening the bond among the countries.
Moderator: Mr. Alaa Eldin Esmat Ezz, General Secretary at Egytian Chambers Federation
Mrs. Dr. Hala Al-Saeed – Minister of Economic Planning and Development of Egypt (online participation) (participação online)
Mrs. Sara Hassan Kamal Elgazzar - Dean of College of International Transport and Logistics at Arab Academy for Science, Technology & Maritime Transport
Mrs. Alia Moubayed – Managing Director, Fixed Income Strategy at Jefferies Bank (online participation) (participação online)
Mr. Ambassador Alex Giacomelli – Director of the Trade and investment Promotion Department at the Ministry of Foreign Affairs in Brazil
Mrs. Angela Martins – CEO LatAm at First Abu Dhabi Bank
Mr. Gilberto Tomazoni – CEO Global at JBS S.A
Corporate governance acts as a balance system providing greater transparency and safety to its shareholders and demonstrates the company’s responsibility as regards the environment and the society.
Companies that adopt the ESG stand out in the international business scenario. They draw investors’ attention and meet the demands of global consumers, who in their turn have demanded more and more a sustainable and transparent posture on behalf of companies.
Moderator: Ahmed Shihab-Eldin – Journalist Palestine
Mr. Sergio Gusmão Suchodolski – President of Desenvolve SP
Mrs. Rym Ayadi – Economist, International Expert, Professor at Paris Dauphone University (participação online)
Mr. Lorival Luz – Global CEO at BRF
Mr. Ali Hussein El Zoghbi – Vice-president at FAMBRAS
Mr. Ricardo Santin – President at ABPA
Mrs. Rania A. Al-Mashat – Minister of the International Cooperation – Arab Republic of Egypt (online participation) (participação online)
Mrs. Sueme Mori Andrade – Director of the Foreign Relations of the Confederation of Agriculture and Livestock in Brazil.
For the Arab countries, fostering innovation is accelerating the future. In addition, digital transformation, which was accelerated by the COVID-19 pandemic, has boosted the implementation of different marketplaces in the region – combined with the need for logistics hubs’ facilities in the region – predicting an increase of 170% in e-commerce from 2017 to 2025 of USD 27.8 billion in 2025.
The Brazilian innovation ecosystem, ranging from startups to entrepreneurship centers, accelerators, and investment funds, is one of the most robust in Latin America.
Blockchains have the potential of solving challenges regarding safety and value chain traceability
Cooperation between Brazil and the Arab countries could revolutionize the bilateral trade and bring new business opportunities and innovation, apart from creating solutions that improve life quality and human and social development.
Moderator: Mr. Rafael José Deitos – Technical Director of Itaipu Technology Park and President of the Sandbox Project Manager Committee
Mrs. Roberta Junqueira – Director of Operations at BIOBOTS Tec
Mr. Ahmed Elmurtada – Managing Partner @249Startups
Mr. Nicolas Buhmann – Commercial Manager at Tradelens
Mr. Marcus Bulgarelli – Technology and Innovation Director at Arab Brazilian Chamber of Commerce
Ambassador Osmar Chohfi – President of the Arab Brazilian Chamber of Commerce
Mr. Khaled Hanafy – Secretary General of the Union of Arab Chambers
Mr. Hossam Zaki – General-Assistant Secretary of the Arab League
Mr. Hamilton Mourão – Vice President of the Federative Republic of Brazil
Ambassador Osmar Chohfi
President, Arab Brazilian Chamber of Commerce (ABCC)
A member of the organization's board of directors since 2015 as International Relations Vice President, Ambassador Chohfi is the son of one of the Arab Brazilian Chamber's founders. With a solid diplomatic career, he served as secretary-general of the Brazilian Ministry of Foreign Affairs and headed the embassy to Quito, Ecuador, when Brazil brokered the country's peace process with Peru.
Secretary-General & CEO, Arab Brazilian Chamber of Commerce (ABCC)
Born in Cairo, Egypt, he obtained a bachelor's degree in Veterinary Medicine from Cairo University and specialized in Foreign Trade at the University of Marseille, France. He has been living in Brazil for over 18 years. Mansour held executive positions at L'Oréal Paris, UAE's Al Islami, and Brazil's Fambras Halal and JBS. He currently holds the position of Secretary-General & CEO of the Arab Brazilian Chamber of Commerce, where he has worked since 2011.
Cofundador da 249Startups
Selected as one of the top 10 social entrepreneurs honored by the MBC Group (HOPE) – Shabab2030, Ahmed Elmurtada has fostered entrepreneurial activities among Sudanese youth since 2013, working in business & development sectors, community building, entrepreneurship and building global networks with leading ecosystems from Singapore to Silicon Valley
International Consultant and Researcher, IEA-USP
A Doctor in Geography from the University of São Paulo (USP) and a Master in in International Relations from the Fletcher School of Law and Diplomacy, Alberto Pfeifer is also Executive Coordinator of the Group for the Strategic Analysis of the School of Multidimensional Security and served as CEP of CEAL, director of Foreign Strategic Affairs and Special Projects of the Presidency of the Republic of Brazil and Advisor to the President of the Arab Brazilian Chamber of Commerce.
Ali Hussein El Zoghbi
Vice President, FAMBRAS
In addition to vice president of the Federation of Muslim Associations in Brazil (FAMBRAS), Ali Hussein El Zoghbi is the current maintainer of the 24 de Março Organizations, president of the ASSETESP, Communications director of CIBAL HALAL, executive director of the Brazilian Halal Academy, Advisor of the Arab Brazilian Chamber of Commerce, vice president of Prime Center Company Ltda., and councilor of the City Council of São Paulo.
Anna Flavia Ribeiro
Cofounder, Escale sua Mente and Tribo Polímata
A philosopher, researcher of contemporary topics and transdisciplinary knowledge consultant for markets and companies, Anna Flavia Ribeiro leads studies in the field of philosophy applied to business, scientific fiction, AI, neuroscience, genetics, brain/machine relation, creativity, and polymath learning. She has also served as Executive and Managing Director in IT multinational companies, where she leads projects focused on marketing, outsourcing and digital consulting.
Emmy Award-nominated journalist
A son of Kuwaiti parents, US-born Ahmed Shihab-Eldin is of Palestinian origin and worked as reporter and news producers for the New York Times, The Huffington Post, PBS and Al Jazeera English, where he produced and co-hosted “The Stream”, a show nominated by the Emmy Awards as “Most Innovative Show” in 2012, as well as producing award-winning documentaries on social justice and human rights.
Managing Director, Fixed income Strategy at Jefferies Bank
An experienced economist and public policy practitioner, she is currently the chief economist at Jefferies Bank for Europe, the Middle East and Africa, particularly the MENA region and Pakistan. Alia Moubayed has also worked in institutions like the International Institute for Strategic Studies, Barclays, World Bank, Banque du Liban, and Lebanon’s Ministry of Economy and Trade.
CEO for Latin America, First Abu Dhabi Bank
A business manager with an MBA in Corporate Finance from the Mauá Institute of Technology, she is a Business Councilor certified by IBGC and specializes in Structured Trade Finance and Islamic Finance. Author of the only book on Islamic finance in Portuguese, A Banca Ismâmica, Angela Martins is also a member of the Women Corporate Directors group and Mulheres do Brasil and chairwoman of the Committee of Representation Offices at the Brazilian Association of International Banks.
Cofounder, Sérgio Vieira de Mello Center
Head of the institution named after the United Nations High Commissioner for Human Rights, Carolina Larriera holds a bachelor’s degree in Finance and Economics from the City University of New York, and a master’s degree in International Relations from Fletcher School of Law and Diplomacy and in Public Administration from the Harvard University, and from 1995 to 2005 she was a member of the UN Department of Peace Operations.
Director of Research, DERASAT in Bahrain
Al-Ubaydli earned his bachelor’s degree in economics from the University of Cambridge and his master’s degree and PhD in economics from the University of Chicago. A professor at the George Mason University and an affiliated senior research fellow at the Mercatus Center, Al-Ubaydli is also president of the Bahrain Economists Association and previously served as a member of the Commonwealth of Virginia's Joint Advisory Board of Economists.
Founder and president, EMEA
Founder and president of the Euro-Mediterranean Economists Association (EMEA), a regional think tank based in Barcelona focused on independent and innovative political research, Rym Ayadi is also founder and director of the Euro-Mediterranean and African Network for Economic Studies (EMANES), professor at the Bayes Business School of the City University of London, Senior Advisor at the Center for European Policy Studies (CEPS), and an Associated Scholar at the Center at LUMSA University in Rome.
Dean, College of International Transport and Logistics at Arab Academy for Science, Technology & Maritime Transport
In addition to her well-established academic career, the doctor in Supply Chain Finance from the University of Huddersfield (United Kingdom) has an extensive experience in consulting projects for Egypt and the Arab region, including logistics and financial systems of the Egyptian food subsidy system and companies in the Egyptian food retail sector.
Managing Partner at Bloom Consulting
A pioneer of Place Branding in Brazil, regarding it as something that goes beyond visual identities or marketing campaigns, Caio Esteves specializes in consulting services and proprietary technology to create innovative Place Branding strategies and measure the efficacy and reputation of Nation and Place Brand.
President of the New Development Bank
Member of the World Economic Forum, director of the BRICLab at Columbia University, researcher of the Centre d´Études sur l´Actuel et le Quotidien (CEAQ) at Sorbonne University and founder of the Center for Business Diplomacy, he was Press Secretary at the Brazilian Mission to the United Nations in New York and was also a member of the Brazilian Delegation to the UN Security Council from 1988-99.
Ricardo João Santin
CEO, ABPA, and Vice President, International Poultry Council (IPC)
An attorney, expert in civil trials and a master in Political Sciences, Santin is also chairman of the Institute of Eggs Brazil and a member of the Thematic Chamber for International Agricultural Negotiations and Chamber of Poultry and Pork and is part of the Environmental Working Group at IPA/FPA, Real State Law and Legal Committee and Member of the Board of Trustees of FACTA.
Ambassador and President at IRICE
Brazilian ambassador to Washington (1999-2004), Barbosa presides the Brazilian Institute of International Relations and Foreign Trade and the Center for Defense and National Security (CEDESEN), is the honorary chair of the Superior Council of Foreign Trade at FIESP, president of the Brazilian Wheat Industry Association (ABITRIGO) and member of the Climate Action Policy Advisory Committee.
Director, Columbia Global Centers
A political analyst who specializes in North African affairs, Youssef holds a Master of Arts in International Relations from the Department of War Studies of King’s College London, and a Master of Arts in Classical Studies from Columbia University. He is a member in Carnegie's Civic Research Network and comments or writes regularly for several media outlets, including Al Jazeera English, France 24, and BBC.
Global CEO, BRF
Heading the company since 2019, the executive is an advisory board member of the Brazilian Association of Animal Protein (ABPA) and Federation of Industries of the State of Minas Gerais (FIEMG), member of the Latin America Conservation Council (LACC) of The Nature Conservancy (TNC), and Business Council of the Ayrton Senna Institute (IAS). With over 30 years of expertise in the financial market, Lorival Luz has worked in companies such as Votorantim, CPFL, and Citibank.
Nael Al Kabariti
President, Jordanian and Aqaba Chambers of Commerce
Bachelor in Industrial Engineering Technology, Kabariti is also a member of several Joint Arab and Foreign Chambers of Commerce. His work is focused on boosting the Jordanian economy and strengthening ties between his country and other nations in the economic and social fields.
President, EMBRATUR – Brazilian Tourist Board
Bachelor in Law, Nascimento specializes in Business Management, with experience in the Administrative, Financial, Commercial, and Production areas and Communication and Marketing. At Embatur since 2019, he has worked in the process of transforming the entity into the Brazilian Agency for the International Promotion of Tourism. He took on the Publicity, Advertising, and Digital Marketing Manager position when he became Director of Marketing, Intelligence, and Communications, and later, Chief Executive Officer.
Hala H. Elsaid
Minister of Planning and Economic Development of the Arab Republic of Egypt
Hala H. Elsaid is currently also President of the Sovereign Fund of Egypt and was previously the Minister of Planning, Monitoring, and Administrative Reform and Dean of the Faculty of Economics and Political Science (FEPS) of the Cairo University. She also served as a board member of the Central Bank of Egypt. The career path of the Ph.D. in Economics also includes the Central Bank of Egypt and the Board of Directors of the Arab African International Bank.
Director of Operations, Biobots Tec
Public Relations bachelor, Junqueira has extensive experience in Live Marketing, having worked with several productions of prominent companies. Her career path entered a new stage in 2020, when she took head of the BioBots project, where she is a founding partner and Director of Operations, integrating technology and creativity to promote a new type of interaction with clients.
Business and Innovation Director, Itaipu Technological Park
With a master's degree in Systems Engineering Specializing in Innovation and a Ph.D.in Land Development and Agribusiness, Regis has over ten years of expertise in business management and innovation projects with an emphasis on the energy sector. In 2019, Full Energy magazine nominated him as one of the 100 most influential names in the Brazilian power grid's Research, Technology, and Innovation category.
Sameer Abdulla Nass
Chairman of Bahrain Chamber of Commerce and Industry
À frente da entidade desde 2018, ele tem atuado para liderar os esforços s da entidade no sentido de desenvolver a economia do Bahrein. O presidente do Grupo Nass, acredita que a Câmara de Comércio e Indústria do Bahrein é a voz da comunidade empresarial, assim como seus membros são a representação das necessidades e esforços da entidade.
Commercial Manager, TradeLens
Bachelor in Business Administration specializing in e-Business from the Hamburg School of Business Administration, Buhmann worked as a trainee at Maersk Line, where he also held the position of transport agent at the Hamburg Chamber of Commerce. After his studies, he moved to Maersk headquarters in Copenhagen, where he took distinct positions in Trade Management before joining TradeLens in 2017.
Global CEO, JBS
With extensive experience and knowledge of the food industry, Gilberto Tomason joined JBS as Poultry Global President. As a CEO, he led the creation of the Seara brand. In 2015, he took over the Global Operations Presidency, and in 2017, Tomasoni became the company's Global COO. In December 2018, he was named Global CEO. Since 2013, he has been Board Chairman of Pilgrim's Pride Corporation. Tomasoni is also a member of the International Advisory Board of the Dom Cabral Foundation (FDC).
Marcos Paulo Bulgarelli
Technology and Innovation Director, Arab Brazilian Chamber of Commerce
Bulgarelli holds a degree in Business Administration and an MBA in Information Technology and leads the digital transformation project of the Chamber. He is responsible for implementing the Ellos platform, which uses Blockchain and Artificial Intelligence technology to facilitate the daily life of Brazilian and Arab exporters and importers, through Digital Customs Clearance.
Rafael José Deitos
Technical Director, Itaipu Technology Park, and Chairman, Sandbox Program
Deitos holds a degree in Industrial Automation and Control Engineering, a master's degree in Automation and System Engineering, a certificate in “Information Security Foundation based on ISO/IEC 27001” e “DevOps Master”, and an Executive MBA degree in Business Administration in the Electricity Sector. Deitos is experienced in P&D+I projects and worked as a researcher at SAP AG in Karlsruhe, Germany, and SAP Labs in Palo Alto, US. In addition to Technical Director at the Itaipu Technology Park, he is chairman of the Sandbox Project of Foz do Iguaçu that coordinates activities in the neighborhood Vila A, Brazil’s first smart public neighborhood.
Khalid Ahmed Mohammed AlMarzooqi
Commercial Director, KIZAD
Since 2018, AlMarzooqi oversees KIZAD’s real estate division, Polymers Park, the Business Development section and the International Business section. His remit includes creating and developing sales channels, strengthening the presence of small and medium-sized enterprises (SMEs) in the zone, managing mega industrial projects and enhancing relations with government agencies. AlMarzooqi holds a Master of International Business from Wollongong University in Dubai and a Bachelor of Science in Business Administration from the American University of Sharjah.
President, CIESP, and First Vice President, FIESP
Member of the Board of the International Textile Manufacturers Federation (ITMF), Board of Foreign Trade (Ministry of Economy). He is also the Chair Emeritus of the Board of Directors of the Brazilian Textile and Apparel Industry Association (ABIT) and the Union of Spinning and Weaving Industries of the State of São Paulo (Sinditêxtil), as well as Vice President of the Instituto Roberto Simonsen (IRS), and member of the management Committee of the SP Export program.
President & CEO, National US-Arab Chamber of Commerce
President and CEO of Intercom International Consultants, Hamod served on the International Policy Committee of the US Chamber of Commerce for more than a decade. He has also worked for Brookings Institution, IBM, Overseas Private Investment Corporation (OPIC), and The New York Times.
Secretary-General, Federation of Egyptian Chambers
Secretary General of the Federation of Egyptian Chambers
He designed and implemented a host of projects and established companies in the Mediterranean and Arab regions in Africa, encompassing different sectors. Presently he is the First Under Secretary of State and Secretary-General of the Federation of Egyptian Chambers of Commerce, the Union of African Chambers, and the Confederation of Egyptian European Business Associations. He is also the president of the Confederation of EU-Mediterranean Sea and Black Sea Business Associations, the vice president of the Associació Mediterrània del Medi Ambient, and member of the Executive Board of the Med-Alliance.
Institutional Relations Director, Arab Brazilian Chamber of Commerce
Baltazar holds a master's degree in International Political Economics from the University of Coimbra (2011) and the University of Bradford (UK), a post-graduate degree in International Politics from the Foundation School of Sociology and Political Science (FESPSP) and a bachelor's degree in International Relations from the Santa Marcelina College. She has experience in Foreign Trade, and worked for COIMEX Trading as well as Montevérgine, Nestlé Brasil, Ajinomoto, United Nations Office on Drugs and Crime in Nigeria, and the AMCHAM American Chamber.